Thursday, January 10, 2008

Once more... with feeling

So I really did shoot my last commercial today. Team Toyota and Honda came in to do a Congratulations LSU spot. The process made me remember one of the very first commercials that I shot while working here. It was also one of the first spots I did with the title of "director." At least that's what it now said on my business. So I guess I felt some compulsion to make the people on camera evoke some sort of emotion. The commercial was for a group of cardiologists or something, they were on camera in front of a blue screen prattling off some sort of shit about how much they care and how advanced the technology was in their practice. I don't know who wrote the shit, oh wait I guess I did, but they were delivering the lines like they were made of stone. They had the energy and emotion of dead fish. And was then compelled to say something that I have never, and hopefully will never, say again.
"Could you do that once more [pregnant pause] with feeling."
The second I finished saying it, I knew I was doomed. How could anyone trust me to direct them if I was talking like a gay director of a New York Modern Interprative dance troupe. It was one of the most embarassing, uncomfortable, and just downright weird moments of my short-lived career as a commercial producer-director.
Anyway, that's what is what was rattling through my head today as I shot my last car commercial.
Out.

No comments: